Sector paid a price for industrialising direct mail, says Oxfam executive

Nick Pride, deputy director of fundraising at the charity, tells a direct mail conference that it has virtually disappeared from the arsenal of donor recruitment tools since 2015
Source: https://www.thirdsector.co.uk/sector-paid-price-industrialising-direct-mail-says-oxfam-executive/fundraising/article/1495983

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